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At the very least, you should have selected “e,” ugg boots for men but the answer probably doesn’t matter. The fur-lined shoes everyone seems to be wearing mens ugg– even in July — are a fashion phenomenon that shows no signs of abating.
The king of the hill –mens ugg Australia — hit the U.S. market like a sledgehammer and sales started to soar around the turn of the millennium, defying all odds for what should have been just another fad. Instead, in the third quarter of 2009, the company sold more than $212 million in products. Surely, the word “mens ugg” will be printed on many a gift box this holiday season.
So, if you’re wondering ugg
UGG Classic Tall Boots 5815 boots for men how one product maneuvered its way onto the conveyor belt of mass culture, we provide a few answers below.
In the beginning
It’s thought that Australians were wearing some sort of sheepskin-lined footwear for decades (and that the term “ugg boots for men” evolved from “ugly boots”), but if you’re looking for someone to blame — or thank — for the U.S. invasion, consider Australian surfer Brian Smith, who started the mens ugg Australia footwear company in 1978. Seeking to increase sales of his fur-lined shoes, Smith came to the U.S. with about two dozen pairs of the mens ugg footwear, selling them to California surfers and, eventually, to the Hollywood set.
The sheepskin is twin-faced, meaning that the wool is still attached to the suede during the construction and dying process. That makes the fur very porous. So, if you’ve always wanted to know men ugg boots why Angelenos wear sheepskin footwear with shorts in the summer, it’s because the material is naturally thermostatic. The men ugg boots will keep feet cool in 80-degree weather and warm when it’s 10 below. Breath-ability is key.
In 1995, Smith sold his company to the Goleta-based Deckers Outdoor Corp., which decided to expand from its basic “heritage” line to include a handful of new styles; a few
cheap ugg boots sale years later, the company opted to reposition men ugg boots Australia as a luxury brand.
In the late 1990s, Deckers switched the primary focus of the men ugg bootscompany to the international market. What started as a small enterprise to clad the feet of ugg boots for men Australian surfers now seems intent on world domination. Or, at least, boot domination.
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